Privacy & Cookie Policy

SILVERFIREUK Privacy & Cookie Policy

This Privacy & Cookie Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. By using the Site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Site in the future. For more information about cookies, and how to disable cookies, visit 

Note that Some of the cookies we use are essential to make the website work properly and enable you to shop online. Without these your experience of our website would be very restricted.

There are four main types of cookies – here’s how and why we use them:

(1)   Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Basket” and  if available “Add to Wishlist”.

  (2)   Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3)   Customer preference cookies – when you visit the site, these cookies will remember your preferences (like your language or location), so we can provide a more personalised shopping experience.

(4)   Targeting or advertising cookies – these cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

The site uses Google Analytics and clicky, web analytics services to loog and analyze the traffic to our website to help us understand how visitors are using our site.. You may review Clicky's privacy policy at and you can read more about how google uses your information here:

To prevent  data from being used by Google Analytics visit this link Google Analytics Opt-Out. 

In order for our business to function effectively, we need to work with a number of external companies such as Royal Mail for  postal deliveries, Mailchimp and Zoho for electronic communications including sending out email communications to you. 

Mailchimp; collection of personal data via sign-up forms, or when giving your consent to receive our newsletter/marketing at the time of placing your order, and storage of personal data within our MailChimp account allows us to create and use distribution lists, send marketing email campaigns, and occasionally place online advertisements. You can read more about Mailchimp’s privacy policy here: 

Zoho also provide the site’s online custom order forms. Zoho stores and maintains files, documents and emails at their facilities in the United States. You can read more about Zoho’s security policy here: and their privacy policy here:  Zoho UK Privacy Policy:  for Individuals in the UK is an adaptation of the general Privacy Policy for compliance with the UK Data Protection and Privacy laws post Brexit: 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including when given your name, billing address, shipping address, payment information (including credit card numbers, these are stored by our payment processor Stripe, via Shopify), email address, and phone number.  We refer to this information as “Order Information.”  This information may be passed to our accountants if requested. If you complete your details during the checkout process but don't complete your purchase, you might receive a cart reminder email from us reminding you that you left something behind. In this email we ask if you experienced any problems during the checkout process so we can identify and rectify any issues on our site. If you call us to place an order over the phone, the ‘order information’ will still be processed via the site.  


We do not sell or otherwise share personal information about you, except as described in this Privacy Policy. 

We use the Order Information that we collect generally to fulfill any orders (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  When we post your order we usually place the invoice within the package, as such, if you use a different shipping address to your billing address the invoice will usually go to the shipping address (unless you specifically request that we don't place the invoice with the order; and while we will always try our best to accommodate requests, we can't make any guarantees). 

Additionally, we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 


We only share your Personal Information with third parties to help us as described above.  For example, we use Shopify to power our online store. Shopify is located in Canada and the United States, and therefore the data that we collect from you may be transferred to, processed and stored at, a destination outside of Europe, namely the U.S.  Your data is stored through Shopify’s data storage, databases and the general Shopify application; you can read more about how Shopify uses your Personal Information here:

As well as using Shopify to process our payments, when you place an order on the site you can choose to Pay by PayPal. PayPal’s privacy policy effective from 4 Feb 2021:

In addition to our payment processors we use fraud detection services services Signifyd.  When a customer places an order on the site Signifyd immediately syncs the order details and reviews the order for fraud. The app also includes Signifyd’s device fingerprinting solution which enables the collection of device and browser data points to uniquely identify and track devices that transact on the site. This allows us to quickly identify and block known bad devices, allowing legitimate orders and customers through. They provide a detailed analysis for each order placed. You can read about Signifyd’s privacy policy here:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Targeted Advertising

Like most online businesses, we may collect information about your online activities for use in providing you with advertising tailored to your individual interests.   This section of our Privacy Statement provides details and explains how to exercise your choices.

You may see certain ads on other websites because we sometimes participate in advertising networks.  Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means.  These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other technologies.  The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites.  This data collection takes place both on our Online Services and on third-party websites that participate in the ad networks.  This process also helps us evaluate our marketing efforts. You can opt out of delivery of targeted advertising to you - see below. 

We use Google advertising. You can read more about How Google uses cookies in advertising here: We sometimes use Facebook advertising. These tools help us to understand and measure our products and services, and better reach and serve people who use or might be interested in our products. This can sometimes include Facebook Custom Audiences and  and Facebook Lookalike Audience (Where you are a registered user of Facebook, your email address is used in an encrypted format to match with your Facebook profile so that we can provide you with personalised advertising on Facebook and/or to find other registered users of their services that share similar interests to you based on information that we observe about you from your interactions with our services, and the information Facebook holds about you).  Please note that such activity is subject to the privacy choices you have elected to make on Facebook. Information about Facebook’s data policy can be viewed here: "Facebook Data Policy". Facebook’s Cookie Policy can be viewed here: 

As above, we may use your personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

Regarding targeted advertising, You can opt out of targeted advertising by visiting sites directly, for example: 


    GOOGLE -

    BING -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Note: our understanding is that even if you opt out, you may still continue to receive advertisements, but they will not be tailored to your specific interests.

Links to Other Websites and Social Media

Our Online Services may offer links to third-party websites that are not operated by us.  If you visit one of these linked websites, you should review the website’s privacy policy, terms and conditions, and other policies.  We are not responsible for the policies and practices of third-parties.  Any information you submit to those third-parties is subject to their privacy policy, terms and conditions, and other policies.

DO NOT TRACK: Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Choices

If you have opted-in to marketing communications, you can subsequently elect not to receive marketing communications from us by following the opt-out instructions in the marketing communications we send you; or contacting us at the postal address, or email address provided below. Please note that if you opt out of receiving marketing communications from us, we may still send communications to you concerning your transactions, your accounts with us and any contests, competitions, prize draws, in which you have enrolled. 

If you are a European resident, you have the right to request access to personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


SilverfireUK is committed to taking appropriate measures designed to keep personal information secure.  This includes having a SSL certificate (added layer of security to our online store by using HTTPS instead of HTTP) it’s a security protocol that creates a safe connection between a server and a browser to keep your information secure. Our online store powered by Shopify is level 1 PCI-DSS Compliant. While we take efforts to safeguard our information systems, no website, mobile application, computer system, or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 


The Site is not intended for individuals under the age of 18.  


By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We encourage you to check here periodically for the most up-to-date version of our policy. 



For more information about our privacy practices, please contact us by e-mail at or by mail using the details provided below:

Nicola, Unit 14 Silveroaks Farm, Waldron, Heathfield, TN21 0RS


Note: the above mentioned companies  may change their privacy policies at any time, so it is recommended that you ensure you are reading their most current version.