PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. By using the Site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Site in the future. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Note that Some of the cookies we use are essential to make the website work properly and enable you to shop online. Without these your experience of our website would be very restricted.
There are four main types of cookies – here’s how and why we use them:
(1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Basket” and if available “Add to Wishlist”.
(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
(3) Customer preference cookies – when you visit the site, these cookies will remember your preferences (like your language or location), so we can provide a more personalised shopping experience.
(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
The site uses Google Analytics, a web analytics services which sets a cookie in order for us understand how visitors are using our site. Google Analytics collects the information and we use this information to help us improve our website. If you wish to disable these cookies you can opt-out using this link Google Analytics Opt-Out.
You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
In order for our business to function effectively, we need to work with a number of external companies such as Royal Mail for postal deliveries, and Mailchimp and Zoho for electronic communications including sending out email communications to you.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including when given your name, billing address, shipping address, payment information (including credit card numbers, these are stored by our payment processor Stripe, via Shopify), email address, and phone number. We refer to this information as “Order Information.” This information may be passed to our accountants if requested. If you complete your details during the checkout process but don't complete your purchase, you might receive a cart reminder email from us reminding you that you left something behind. In this email we ask if you experienced any problems during the checkout process so we can identify and rectify any issues on our site. If you call us to place an order over the phone, the ‘order information’ will still be processed via the site.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). When we post your order we usually place the invoice within the package, as such, if you use a different shipping address to your billing address the invoice will usually go to the shipping address (unless you specifically request that we don't place the invoice with the order; and while we will always try our best to accommodate requests, we can't make any guarantees).
Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We only share your Personal Information with third parties to help us as described above. For example, we use Shopify to power our online store. Shopify is located in Canada and the United States, and therefore the data that we collect from you may be transferred to, processed and stored at, a destination outside of Europe, namely the U.S. Your data is stored through Shopify’s data storage, databases and the general Shopify application; you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Like most online businesses, we may collect information about your online activities for use in providing you with advertising tailored to your individual interests. This section of our Privacy Statement provides details and explains how to exercise your choices.
As above, we may use your personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Regarding targeted advertising, You can opt out of targeted advertising by visiting sites directly, for example:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Note: our understanding is that even if you opt out, you may still continue to receive advertisements, but they will not be tailored to your specific interests.
Links to Other Websites and Social Media
DO NOT TRACK: Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you have opted-in to marketing communications, you can subsequently elect not to receive marketing communications from us by following the opt-out instructions in the marketing communications we send you; or contacting us at the postal address, or email address provided below. Please note that if you opt out of receiving marketing communications from us, we may still send communications to you concerning your transactions, your accounts with us and any contests, competitions, prize draws, in which you have enrolled.
If you are a European resident, you have the right to request access to personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
SilverfireUK is committed to taking appropriate measures designed to keep personal information secure. This includes having a SSL certificate (added layer of security to our online store by using HTTPS instead of HTTP) it’s a security protocol that creates a safe connection between a server and a browser to keep your information secure. Our online store powered by Shopify is level 1 PCI-DSS Compliant. While we take efforts to safeguard our information systems, no website, mobile application, computer system, or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
Nicola, Unit 14 Silveroaks Farm, Waldron, Heathfield, TN21 0RS
Last Updated 18.03.21
Note: the above mentioned companies may change their privacy policies at any time, so it is recommended that you ensure you are reading their most current version.